The first step to increasing traffic to a web site is to determine whether the current visitors represent the Client's target market. Often we find inquisitive international visitors or visitors searching for content unrelated to the Client's products or services.
Although Google Analytics reporting can be intimidating, the following three reports are the most helpful in getting to understand how a web site is being used.
The Audience > Geo > Location report breaksdown visitors by country, by state and by city to identify where the visitors are located for a specific date range.
The Acquisition > Keywords > Organic report identifies the most popular keyword terms resulting in the Client's web site being visited for a specific date range.
The Brhavior > Site Content > All Pages report displays the number of times each web page have been visited for a specific date range.
Sperka International is experienced in increasing the visibility of Client web sites in their local markets as well as raising the positioning of search results for the major Internet search engines. We accomplish these goals through a variety of marketing assignments and web site upgrades.