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Services : Search Engine Marketing

Sperka International is experienced in increasing the visibility of Client web sites as well as raising the positioning of search results for the major Internet search engines. We accomplish these goals through a variety of marketing assignments and web site upgrades.

Search Engine Optimization (SEO)

Is your web site struggling to achieve the organic search results you had hoped for?

Are your web pages still showing up on page 28 of the natural search results?

The Google search results screen to the right was captured on
Sept. 29, 2009. It shows the results for a generic search using the keyword phrase "tires for sale". Our client's web page appear as the #2 search result in a results set of over 12 million pages.

Not sure if you read that correctly, just click on the image to see an enlargement.

Now call us for a proposal to improve your organic search results at (310) 465-0125.

tires for sale

Also on Yahoo, our client appeared in the #1 organic results
for the search term "tires on sale" on Sept. 29, 2009

Optimizing Web Pages for Specific Keywords & Search Engines

Each search engine uses different criteria and strategies to choose which pages are included in their index. We optimize the Client's web site by tailoring the title statement, adding keyword loaded alternative text and meta statements, and optimizing the body copy to include appropriate keywords.

Search Engine Submittals

Each month new search engines, portal sites and crawlers come on-line, existing search engines change their indexing algorithms and each has its own criteria. We identify and submit Client web sites and key web pages to appropriate free search engines, portal sites and crawlers.

Pay-Per-Click Advertising


adwords screenshot Pay-per-click (PPC) paid-for search engine placements - also known as "paid search," "keyword bidding," or "sponsored listings" - are considered an essential part of the search engine marketing mix. Virtually all search engines offer a paid-for way in which to guarantee almost instantaneous visibility on their results pages.

It is necessary to monitor, strategize and make changes on an on-going basis to achieve the best possible campaign results. For these services we charge a program setup fee and a monthly management fee based on your monthly Ad traffic budget.

We develop online marketing strategies and implement viable PPC advertising plans with the top three search engines that would enable our Clients to increase its visibility in the marketplace and their sales.

What you need to know...

1. For each keyword or keyword phrase, the most important element of any pay-per-click program is keeping track of how much you Spend. On-line reports enable us to manage your budget daily, weekly or monthly.

2. Each Click represents another opportunity to sell your product or service.

3. The number of times your Ad has been shown is measured by Impressions. Note: advertisers only pay for Clicks not Impressions.

4. CTR% or Click Through Rate percentage is the ratio between Impressions and Clicks. CTR's over 1% are considered very good. CTR's over 5% are excellent.

5. Avg. position represents a measure of where on the search results page your Ad is displayed. Ads are displayed in various positions around the page. The best performing Ads will appear in positions 1-5.

Affiliate Programs

Offering other web site owners the opportunity to earn commissions on referrals that generate sales and/or click-thrus, extends our Client's own marketing efforts to promote their web sites. Revenue sharing between the Client and selected authorized web site owners, where compensation is based on sales performance and/or click-thru referrals is call affiliate marketing. The merchants are typically referred to as affiliate merchants and the web site owners are referred to as affiliates.

The benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales and/or click-thrus).

Paying only for performance shifts much of the advertising risk from the merchants to the affiliates, although merchants still assume some risk of fraud from partner sites.

Affiliate marketing has contributed to the rise of many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships.

By installing and configuring affiliate marketing software on our Client's web site, Sperka International is able to broaden the reach of our Client's marketing and sales efforts by enlisting other web sites to promote our Client's products or services in exchange for a commission paid for each sale or click-thru.

If your business would benefit from any of our marketing programs, please contact us for a quotation.

Link Popularity

An important factor in raising the ranking of keywords in search results is the popularity of a given page on which a keyword appears. This is accomplished by establishing links with other business related sites. We research business related sites that accept links and request reciprocal links.

Has Your Website Seen Better Days?

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